On this day, everything is easy to reach only within our fingertips, thanks to the advancement of internet technology. We could know everything about the products that are available outside there including their variations, the location of the shop as well the ingredients to make it just by searching it on the website. This advanced technology also helps business owners to reach a large number of people without having to address them face to face, just by promoting it online such as through their business’s social media accounts. In addition, most business owners also have a website for their business where they put all about their business as well as their products and services. If you still do not have a website for your business, you might consider getting help from Republic Malaysia to create a website for you. And for those who already have a website, you can also look at it as they offer various services to make your web design look good and attractive to people!
Before that, do you know why you should have a website for your business?
- A Portfolio to your business
Having a website for your business contributes to the portfolio of your business. People can know about your business including the products and services that you offer. People can also choose what they want from the website and proceed purchasing it from the website without needing to contact the seller. However please do not limit the usage of your website to just the purpose of selling and offering the services as it would be boring for people to look at. Instead, you could insert along the progress of your company. For example, if your business is involved in the f & b industry, you could make a video of a customer reviewing it, as well as how to spot your store.
- Information exchange
Besides, having a website could also be part of information exchange between you and the customers! This means customers can obtain the information and updates from your website. To begin, first you should include an announcement section that would inform the user regarding the most recent promotions available for your products. Second, you could include a newsletter that notifies customers on the upcoming events so that they are aware of it, especially for your regular customers, they would be very excited to wait for it. The third is the contact forms, which this section will enable customers to express their enquiries about your services or products.
- Improve credibility of your business
Besides all of the above reasons, the reason to have a website for your business is to increase your business’ credibility. In this era of technology, if one does not have a company’s website, people would question the business’ credibility. This is because people have grown to expect that trustworthy and legitimate businesses and firms would have an official website as well as social media.
Why is having a good web design important for your business?
This is because generally, people are attracted to something that is organized, beautiful and easy for them to search for the things that they want. Having a good website design will differ you from other competitors that offer products and services the same as you. Here are some tips on how you would make sure you have good and amazing designs of your business website.
- Layout
Having a good layout design will make people easily find the things that they want from your website. You should make sure that the content sections in your website do not confuse people and are organized neatly according to the sections. You could insert a few drop down elements for each section so that people would easily find it. For the images inserted inside the website, you need to add high quality images to attract people. People will have a low impression if the image is blurry or not sharp.
- Color
While choosing color and themes for your design, you need to understand the color association as well as color psychology. For example, the F & B industry usually uses red as it could stimulate appetite as well as the excitement. You cannot simply put any color that you want. Make a research first on the colors combination so that it won’t be contrast and is eye catching to the people. Having a few color combinations for your website is good so that it would look nice and cool!
- Font
While for the font, you should put fonts that people would easily read, as well as visible to their eyes although with the background at the back. For example, if you choose a dark background such as black or dark brown, you need to choose a color font that is sort of light such as white or yellow. The font that you are using also depends on your audience and target customers. For instance, usually older people prefer simple fonts that they could easily read while younger people often prefer the stylish one. Younger people most of the time do not have problems reading weird and stylish fonts as they are used to it.
Conclusion
In conclusion, having a good website is a must when running a business. Various strategies and tips that you could actually take while improving your business website. You must have wanted your business to be different from others right? Let’s do it!